English, Hindi, French and Spanish are the other top languages that Indians are currently learning on the Duolingo app. According to Duolingo, over 56 pc respondents said that they were influenced to learn a new language by pop culture trendsetters including movies, OTT shows and web series. As India tunes into more Korean entertainment and listens to more K-pop, language study has been reframed as something that complements and supports interests and other activities-not just something required in a classroom. As Indians increasingly move to virtual learning platforms that are fun and effective, we look forward to further tailoring courses for the Indian learner and meeting their language learning needs,” says Karandeep Singh Kapany, country marketing manager of Duolingo in India.ĭuoling conducted additional research diving into the impact of culture on language learning in association with international data and analytics groups. “With a young India wanting to stay connected to local and global culture we have witnessed most traction on Duolingo from the 17 to 25 age bracket, across languages. This rise can be attributed in part to the release of the popular TV series Squid Games in 2021. Korean has climbed up the ladder of most popular foreign languages, becoming the fastest growing language in India and has comfortably established itself as the 5th most popular language in the country.
Language-learning app Duolingo says Indian millennials and Gen-Z – especially between the age groups of 17 to 25 years – are responsible for the rise of Korean learning in India influenced by pop culture.
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